Small steps to big market

Africa offers huge opportunity for expansion; but it will take years to unlock fully

Multinational motor companies hoping to develop a sustainable African automotive industry have stopped dreaming of giant leaps forward, in favour of small steps. Volkswagen (VW), Nissan and Toyota are among companies encouraging their SA subsidiaries to create small-scale African joint ventures they hope will eventually reap major benefits. The SA-based African Association of Automotive Manufacturers (AAAM), meanwhile, is helping persuade governments to lift trade and other restrictions that inhibit development of a regional industry