AAAM in partnership with VDA Appoint Project Managers

The African Association of Automotive Manufacturers (AAAM) in partnership with the German Association of the Automotive Industry (VDA) is pleased to advise the appointment of two Project Managers that will support the implementation of the “Partner Africa project” between VDA and AAAM to industrialise and grow the automotive sector in Africa. These appointments have been facilitated through the financial support of the German Federal Ministry for Economic Cooperation and Development (BMZ).

Victoria Backhaus-Jerling will be based at the NAACAM (National Association of Automotive Component and Allied Manufacturers) offices in Johannesburg and will lead the engagements between the AAAM and the VDA. Victoria’s recent employment in the German government, along with her knowledge of the German automotive industry and her fluency in both English and German equip her well to coordinate and drive automotive development projects in Africa.

Eugene Sangmortey will be based at the offices of the Delegation of German Industry and Commerce in Ghana (AHK Ghana). Eugene’s engineering background and experience in vehicle dealerships and the after-sales environment position him well to develop the automotive ecosystem in Ghana and the Economic Community of West African States (ECOWAS) region.

“We are privileged to have two such experienced project managers joining the AAAM which will strengthen our African footprint and are grateful that the VDA have partnered with AAAM to assist in our drive to grow the automotive industry on the continent. We welcome Victoria and Eugene and look forward to their valuable contribution to the Partner Africa project”. Commented David Coffey the CEO of AAAM.

“We highly appreciate our partnership with AAAM as the VDA intends to increase its involvement in Africa. With the joint project, VDA and AAAM are pursuing the goal of creating improved conditions for a flourishing automotive industry on the African continent in order to increase welfare in Africa and enable member companies to participate in market growth and foster win-win trade between Europe and Africa. An in-house cluster for the association partnership at VDA’s headquarter in Berlin and two project offices in Africa are now responsible for implementation and supporting direct local contacts for our members and partners. We wish our colleagues much success and are looking forward for the cooperation”, Dr. Scheel, Managing Director of the VDA added.”

There will initially be two project offices – one in Johannesburg which will open in January and the other in Accra which opened on 1st December. Victoria and Eugene will be the contact points for both AAAM and VDA members as well as for public and private stakeholders of the automotive cooperation project.


Contact email addresses:

Victoria Backhaus-Jerling:
Eugene Sangmortey: